Over 50’s, Land Lease Communities (LLC) are one of the fastest growing retirement models, and are expanding into and replacing large sectors of the more traditional Retirement Village models, which are finding it hard to compete with this new and exciting retirement product.

Compared to the traditional DMF, RVA-legislated models, the LLC model falls under separate legislation as manufactured housing estates (MHE), and is a completely different business model and mindset for developers and operators. 

Over 50’s communities require a different approach. We can help from the ground up, through master planning, marketing strategy and community creation with our associated design agency partner, Sin Design. Unique strategies and understanding of the over 50’s audience for some of the biggest providers in Australia, including Palm Lake Resort and Botanica. Exciting, extremely successful and innovative new communities were conceptualised and created, including the Hamptons inspired Beachmere Bay, the Caribbean inspired Caloundra Cay, and the modern tropical oasis of Botanica in Cairns.

We are not traditional real estate project ‘marketeers’ who attempt to sell the product to just anyone through databases, agent network channels and event marketing, which inherently doesn’t work due to the mindset and skill set required for this specific audience and product.  A carefully structured marketing program is then created to target the right audience and inspire them to buy at prices often above the local house and land median.