Project Sales & Marketing for Retirement Communities

Today, you have to think differently.

Be at the forefront of change.

“You can’t use an old map to explore a new world.”

While the industry continues to merely talk about ‘change’, Genesis is delivering change.

We have been part of the predominant driving force behind various new alternatives in retirement living and private aged care communities in Queensland, New South Wales and Victoria for the last 20 years.

Our hands-on experience & expertise delivers proactive marketing strategies & industry record sales results.

From inception in 2001, Genesis has been involved in partnering, developing, marketing appointed as the ’sell out team’ and change consultants for some of Australia’s largest and smallest retirement communities, gaining experience in the specialised Supported Living - Assisted Living - Private Aged Care and Retirement sectors. building a bank of collective I.P and meaningful historic data over decades, while experiencing first hand ‘what worked and indeed what didn’t work’.

Our proven track record lays testament to a wealth of knowledge and experience that is hard to duplicate. Whether you require an introduction into the industry, or feasibility and modelling options, operational planning and implementation, or assistance increasing occupancy and sales rates with your existing marketing and sales team, Genesis has the unmatched experience in all these key areas.

While the industry continues to talk about:

  • The need to change & evolve

  • Continuum of care models

  • Changing needs & expectations

  • Delivery of care & support services

  • Disruptive models

Genesis has been “doing” all these and more, delivering various new alternative models, and results, in Retirement Living and Private Age Care communities throughout Queensland, New South Wales and Victoria.  This required a  re-education of the marketplace to fully understand, accept and proof-up these new models.  We believe success is driven by three things: Skill, Knowledge and Experience, and therefore this success can only be achieved by having actually “done it” successfully.

We have the experience and insight of working in real-life communities, supported by years of case studies and historic data, dealing with all the “What If’ scenarios which more traditional project marketing or advertising agencies just don’t have.

The invaluable experiences gained have positioned Genesis at the leading edge to understand these emerging growth markets, their sensitivities and complexities. Having managed over 13 communities gives us an insight to deal with the “seen” and many of the “unseen” challenges that may arise.