Passion, innovation and understanding people makes all the difference. Key research that asks the right questions to give you the right answers. Creating a successful aged care or retirement community is all about stamina and long term commitments, and the result of meticulous planning and decisive confident action.
The Genesis team pinpoints your target market and competition through research and analysis. We then interpret this data based on years of understanding the sensitivities and motives of this complex age group. Much of this research should be done during the project’s initial planning phase so the entire marketing strategy plan becomes a true extension of the community’s major benefits.
Genesis also understands that people’s wants are not always people’s needs. The move to a new home and community can be exciting or daunting, and people are motivated by many factors including health, loneliness, family, fear, security and finances. This is a crucial time of life where potential life changing circumstances and consequences approach faster than expected - whether you are 65 or 95. What potential residents or their families want today may be very different to what is needed tomorrow.
- TARGET MARKETS AND ASSESSMENT
- DEMOGRAPHICS PROFILING
- MOTIVATIONAL FACTORS
- FOCUS GROUP RESEARCH
- AFFORDABILITY LEVELS
- MARKETING PENETRATION
- COMPETITION REVIEW PROCESS
- ANALYSIS - POSITIVES AND NEGATIVES
Genesis will develop a strategic marketing and research plan. It all adds up to an accurate picture of your residents to assist in pinpointing more of the right market sector.